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ABC Launches Music Lounge



greysHave you ever been watching a TV show and wondered, what is that song? Now ABC is making it easy for you to find out. The network has just launched the ABC Music Lounge which offers an inventory of songs and artists featured on its shows.

The web site offers streaming radio that plays over 200 artists who have been heard on ABC. Each artist also has their own page and a link to purchase their music online. In addition to artist pages, the site provides music videos, exclusive performance footage and interviews with artists and show producers.

“This is way to bring all the music of ABC into one place, to allow people to find and enjoy it,” said Michael Benson, ABC executive vice president for marketing.

Artists featured in the music lounge include Kayne West, Airborne Toxic Event, Coldplay, Howie Day, Adele, the Fray, Lenka, Anya Marina, Joshua Radin and Rilo Kiley.

The site launched on Thursday to coincide with “Grey Anatomy’s” 100th episode and offered a retrospective of the music featured throughout the show’s run.

ABC considers itself another venue for the audience to find new music and for that reason they are willing to take on “important responsibility” of helping to launch new artists in a changing music industry, said Dawn Soler, ABC vice president for TV music.

According to the network, sales of the Fray’s “How To Save A Life” increased 300 percent after it was played during an episode of “Grey’s Anatomy,” while downloads of Lenka’s “Trouble Is A Friend” jumped after it was featured on the show.

The network is reportedly working with record labels to create a new business model that will provide revenue-sharing opportunities and help reduce license fees for the use of music on TV.

Topics: Grey's Anatomy | Comments Off on ABC Launches Music Lounge

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